eCommerce Notes

Google Affiliate Network is an effective marketing tool:

an effective, performance-based advertising channel with good conversion rates and a propensity to boosts sales. The Google Affiliate Network connects quality merchants with a network of website publishers who place text or banner advertising on their site.
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Conversion Improvement Primer:

The ecommerce business is partly a numbers game. And the object of the game is to increase your sales and profitability. To reach your site's sales potential, you need to have an understanding of its key numbers and have a simple method for tracking them over time. An industry expert outlines the basics of converting visitors to buying customers
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Key Concepts

Product Pricing - Promotion - Distribution - Service - Retail - Brand Management - Account Based Marketing - Marketing Effectives - Market Research - Marketing Strategy - Marketing Management - Marketing Dominance

Promtional Content

Advertising - Branding - Direct Marketing - Personal Sales - Product Placement - Public Relations - Publicity - Sales Promotion - Underwriting

Promotional Media

Printing - Publication - Broadcasting - Out of Home - Internet Marketing - Point of Sale - Novelty Items - Digital Marketing - In Game - Word of Mouth